Making A Move


I realize it has been a little while since I posted here, but it’s mostly because I have been trying to figure out how and when to write this article.

In mid-September I resigned from my position as Digital Strategy Manager at Breakaway, where I had worked for the previous year and nine months. The decision was by no means easy. I am incredibly thankful for my time there, and I learned more than I could have imagined when I accepted the role just under two years ago. The opportunity to be exposed to such a smart group of coworkers, partners, and clients is one that I am incredibly fortunate to have had so early in my career, and it undoubtedly contributed to my personal and professional growth.

So, why did I resign from my position at Breakaway? A few weeks ago I accepted an offer to join Fenway Sports Management as Manager, Digital Strategy and Partnership Development. This is a new role at the organization, and developing it is going to require a lot of work. I am thrilled to have the opportunity to build something from the ground up and make an impact across the company. Not to mention, working with FSM’s portfolio of blue chip brands and partners will be an incredible experience.

I am ecstatic to officially join the team on Monday morning, and I can’t wait to get started.

It’s safe to say things are going to get pretty quiet here on The Bern Blog for a little while, anyway. Once I have settled in I am sure I will have countless new topics to write (complain) about. Until then…

The Ad Blocking War Rages On

The Ad Blocking War Rages On

This week Facebook announced the launch of a new technology to prevent the use of ad blockers on their desktop website. This feature was implemented to protect the incredible revenue generated on their ad platform. Facebook execs lauded the tech and indicated that it would be extremely difficult to defeat without providing a significantly slower user experience on the site. Unfortunately for them, that didn’t last long.

Just about 48 hours after Facebook’s announcement AdBlock Plus, one of the leading ad blocking plugins, announced that their community had found a workaround to provide a speedy, ad-free experience on the social network. As a user of ad blocking tech in my personal browsing this is a welcome announcement, but there are two other takeaways here that are pretty important.

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Instagram Steals From Snapchat – What It Means

Instagram Steals From Snapchat

While some people say that ‘imitation is the sincerest form of flattery’ I have a hard time believing that Snapchat CEO Evan Spiegel agrees at the moment. In case you missed it, Instagram launched their own version of Stories, and it’s pretty much a dead copy of Snapchat’s Stories feature.

There are some serious implications here, for both Instagram and Snapchat, which I broke down in an article on the Breakaway blog last week. Head over there to find out what it means.

Read It @ Breakaway

IOC: Don’t Even Consider Tweeting About The Olympics

Official IOC Rio 2016 Olympics Look and Feel

Planning a campaign to take advantage of the hype surrounding the Olympics in Rio? That might not be the best idea.

AdWeek is reporting that the International Olympic Committee and the United States Olympic Committee will be enforcing their right to prevent businesses from speaking publicly about the Olympics.

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Are Digital Experiment Results Lying To Us?

Experiment Results can be Misleading

Just about every change made to a digital platform is measurable, and that’s awesome. Recently, however, I have been worrying that the results and performance metrics we’re using to evaluate these changes might not be telling the whole story.

While we can measure the impact of people who act a specific way, what about the impact on visitors who don’t take action? Those silent visitors might have had a negative experience, but because they aren’t the group taking action, we may never know a change or experiment impacts them. Let me give you an example…

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Designed and authored by Mathew Bernstein.
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