In case you somehow missed it, yesterday was iPhone day, the first official reveal of Apple’s next generation mobile device. As an aspiring design enthusiast and tech geek, every September I find myself tuned in to the keynote. Normally it’s for the new “must-have” features and Apple’s typically exceptional design, but this time there was something else that caught my eye. Among the announcement of three new iPhones and a slew of new-to-Apple tech, one of the biggest reveals received just a few seconds of coverage.
While introducing the iPhone 8 Phil Schiller, Apple’s SVP Worldwide Marketing, casually announced that the device would support ARKit and an integration with MLB At Bat. You can see a preview in the image above. Though Schiller’s mention was short on detail it appears that fans inside MLB Stadiums will be able to launch the At Bat app, hold up their device, and learn about the players on the field.
There’s most certainly some exciting tech that goes into enabling this functionality. Until we get more detail on that from Apple/MLBAM let’s focus on two ways this will change the game for MLB fans, clubs, and sponsors.
