Let’s get something straight; I’m not interested in discussing the views and stances of the three remaining presidential candidates. While I might insult them for wearing frumpy shoes, having a head shaped like a minecraft character, or revealing something pretty personal, this article focuses on the usability, design and functionality of the candidates’ official campaign websites.
I’m always looking for new strategies and techniques to increase on-page conversions, and one of the best places to find them is on high performing websites. The digital campaign hubs for Trump, Sanders, and Clinton have been some of the most visited on the web, and all that traffic data allows for insane levels of testing and optimization. Though the public doesn’t have access to any of the hard data (unless Hillary’s site is hosted on her email server), there are some insights to be gleaned from looking at the front end.
Below are four things I found on these websites that are probably worth testing on your own web projects.
