Apple ARKit + MLBAM = Sponsorship Game Changer

Apple AR Kit MLBAM Integration - Sponsorship Game Changer

Apple Announces ARKit + MLB At Bat – Photo Courtesy of Apple/Engadget

In case you somehow missed it, yesterday was iPhone day, the first official reveal of Apple’s next generation mobile device. As an aspiring design enthusiast and tech geek, every September I find myself tuned in to the keynote. Normally it’s for the new “must-have” features and Apple’s typically exceptional design, but this time there was something else that caught my eye. Among the announcement of three new iPhones and a slew of new-to-Apple tech, one of the biggest reveals received just a few seconds of coverage.

While introducing the iPhone 8 Phil Schiller, Apple’s SVP Worldwide Marketing, casually announced that the device would support ARKit and an integration with MLB At Bat. You can see a preview in the image above. Though Schiller’s mention was short on detail it appears that fans inside MLB Stadiums will be able to launch the At Bat app, hold up their device, and learn about the players on the field.

There’s most certainly some exciting tech that goes into enabling this functionality. Until we get more detail on that from Apple/MLBAM let’s focus on two ways this will change the game for MLB fans, clubs, and sponsors.

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4 Sports Insights from Kleiner Perkins’ Internet Trends 2017

Last week Kleiner Perkins released their annual Internet Trends report, covering everything from Chinese web usage to the impact of digital gaming and eSports. For self-proclaimed internet geeks like myself this is a highly anticipated report.

If you have the time, I highly recommend downloading the entire 2017 Industry Trends report. It’s jam packed with valuable insights but I can understand that a 350+ page report might not sound like the ideal way to spend your weekend.

Lucky for you this is the first iteration released since I started my career in sports, so I figured I would comb through it and pull out four key trends that affect the sports industry.

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Mentoring at SXSW 2017

SXSW

Heading to SXSW? Me too! This will be my first SXSW and Austin, TX experience, and I’m pretty pumped to learn, network, and share.

I’m hosting an official SXSW Mentoring Session as part of the Sports Track on March 12th from 12:30-1:30pm and you can reserve a spot if you want to chat for a bit about digital strategy, sports, content, and branding.

I’ll be in Austin from March 10th – 14th, and if you’re going to be in town I’d love to connect. Hit me up @MathewBernstein or drop me an email if you’re headed to SXSW.

SXSW Mentor Session: Mathew Bernstein

Is The Capitals’ New Chatbot Smart Enough To Provide Real Value For Fans?

ovechkin-robot-brain

Last month the Washington Capitals announced the launch of a new chatbot for Facebook Messenger. Now that Facebook is allowing brands to build their own chatbots, chances are you have had a chance to interact with at least one. These bots are a unique way to create meaningful customer interactions on a widely used platform, so it makes sense that sports teams are jumping on the bandwagon.

When any new technology launches there are early adopters – eager to get their hands on the technology – who build something just to test the platform, and I applaud that approach. But for a new digital platform to stick and get traction with the fanbase it’s important to add substantial value to fans. It has to be useful and there must be a compelling reason for fans to engage with the bot or they simply won’t use it.

The Caps’ bot has been live for about a month now, so I decided to put it through a series of tests and questions to see just how useful the bot can be using Apple’s latest version of Siri as a benchmark. Here’s how it went…

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The Ad Blocking War Rages On

The Ad Blocking War Rages On

This week Facebook announced the launch of a new technology to prevent the use of ad blockers on their desktop website. This feature was implemented to protect the incredible revenue generated on their ad platform. Facebook execs lauded the tech and indicated that it would be extremely difficult to defeat without providing a significantly slower user experience on the site. Unfortunately for them, that didn’t last long.

Just about 48 hours after Facebook’s announcement AdBlock Plus, one of the leading ad blocking plugins, announced that their community had found a workaround to provide a speedy, ad-free experience on the social network. As a user of ad blocking tech in my personal browsing this is a welcome announcement, but there are two other takeaways here that are pretty important.

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Designed, developed, and authored by Mathew Bernstein.
© 2017