The Bern Blog | A blog by Mathew Bernstein.

Published January 23, 2018 | Posted in Marketing and Digital

2018 Marketing Resolutions

As 2018 is the first year of business for Bern Digital, I want to get things started properly. Last week I decided to sit down and think about three marketing concepts that I want to apply in my own business and as I deliver work for partners.

My goal was not to set three measurable and achievable milestones to aim for, such as acquiring five new leads through my website, because I want to avoid being too focused on tactics. At the same time, I also didn’t want to reach for something so unrealistic that it doesn’t make sense, like integrating a VR component into every marketing campaign.

This led me to three concepts that I believe are mature enough to be applied to a wide variety of businesses, can help to differentiate my partners from their competitors, and will lead to long term growth. Here’s what I came up with…

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Published January 21, 2018 | Posted in Business, Life

Another year, another post about making a move. After more than a year with Fenway Sports Management, I am officially moving on to the next opportunity, and I couldn’t be more excited to announce the launch of a new growth consulting practice, Bern Digital.

Right now you’re probably thinking that I am a little nuts, leaving a great career to go out on my own and start my own agency. Anyone who has started a business knows it’s an uphill battle, and requires a nearly unlimited amount of blood sweat and tears, but I am psyched about it and I can’t wait to get started. Here’s why…

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Published October 4, 2017 | Posted in Business, Life

The Boulder Beats logo mark, designed by yours truly.

A few weeks ago I met a former coworker – someone I’ve been fortunate to learn a lot from over the years – for an after-work cocktail. We discussed business ventures, new projects, and past experiences. Our conversation made me reminisce about the run my former roommate, Josh, and I had as owner/operators of a bootstrapped entertainment business.

Josh and I were fortunate to learn a remarkable amount in the three years we spent operating the company. Almost ten years later I find myself exercising the knowledge from those experiences frequently in both my personal and professional life. I haven’t written much about Boulder Beats here on The Bern Blog, so I am going to take this opportunity to share a handful of key learnings from my time running and growing a small business.

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Published September 13, 2017 | Posted in Marketing and Digital, Sports and Sponsorship

Apple AR Kit MLBAM Integration - Sponsorship Game Changer

Apple Announces ARKit + MLB At Bat – Photo Courtesy of Apple/Engadget

In case you somehow missed it, yesterday was iPhone day, the first official reveal of Apple’s next generation mobile device. As an aspiring design enthusiast and tech geek, every September I find myself tuned in to the keynote. Normally it’s for the new “must-have” features and Apple’s typically exceptional design, but this time there was something else that caught my eye. Among the announcement of three new iPhones and a slew of new-to-Apple tech, one of the biggest reveals received just a few seconds of coverage.

While introducing the iPhone 8 Phil Schiller, Apple’s SVP Worldwide Marketing, casually announced that the device would support ARKit and an integration with MLB At Bat. You can see a preview in the image above. Though Schiller’s mention was short on detail it appears that fans inside MLB Stadiums will be able to launch the At Bat app, hold up their device, and learn about the players on the field.

There’s most certainly some exciting tech that goes into enabling this functionality. Until we get more detail on that from Apple/MLBAM let’s focus on two ways this will change the game for MLB fans, clubs, and sponsors.

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Published June 3, 2017 | Posted in Marketing and Digital, Sports and Sponsorship

Last week Kleiner Perkins released their annual Internet Trends report, covering everything from Chinese web usage to the impact of digital gaming and eSports. For self-proclaimed internet geeks like myself this is a highly anticipated report.

If you have the time, I highly recommend downloading the entire 2017 Industry Trends report. It’s jam packed with valuable insights but I can understand that a 350+ page report might not sound like the ideal way to spend your weekend.

Lucky for you this is the first iteration released since I started my career in sports, so I figured I would comb through it and pull out four key trends that affect the sports industry.

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