A couple months ago Google launched a new AdWords feature that I think many marketers will find useful. I put together a quick post on the blog at Breakaway.com outlining the benefits and an example use case that I implemented for one of our clients. Click below to check it out.
Two years ago I was passionate in my hatred for vertical video. The wasted screen real estate on desktop and other wide-format displays was annoying and uncomfortable. But after experiencing the consistent growth of mobile content consumption with platforms like Snapchat over the past two years my tune has changed. I am now confident when I say that vertical video here to stay and it’s going to be a major part of digital content moving forward.
Yeah, I know industry standard is two words, but the title is much catchier this way.
On their own those two words are great for describing major economic segments and mediocrity. When combined they form one of the most dangerous and misleading phrases in business and marketing.
How often do you receive an automated email from a company you do business with, only to see that it was sent from an address like no-reply@bigco.com or donotreply@hugeco.com? If your email inbox looks anything like mine then you probably see this a couple times a week. These emails frustrate me beyond belief, but probably not for the reason you think.
You may have noticed that your Instagram and Twitter feeds changed slightly over the course of the last week. Although visually the format has remained the same, many users are now seeing posts appear out of “order” as the platforms make a shift from showing content chronologically to displaying content you are likely to find most engaging. In addition to a modified experience for everyday users, the change to an algorithm-based news feed has major implications for brands and influencers.
Not sure what that means? Let me break it down for you.
