As 2018 is the first year of business for Bern Digital, I want to get things started properly. Last week I decided to sit down and think about three marketing concepts that I want to apply in my own business and as I deliver work for partners.
My goal was not to set three measurable and achievable milestones to aim for, such as acquiring five new leads through my website, because I want to avoid being too focused on tactics. At the same time, I also didn’t want to reach for something so unrealistic that it doesn’t make sense, like integrating a VR component into every marketing campaign.
This led me to three concepts that I believe are mature enough to be applied to a wide variety of businesses, can help to differentiate my partners from their competitors, and will lead to long term growth. Here’s what I came up with…